Moving forward by remaining faithful
Anur Halal Food Group
Our organisation
Leading and ambitious
Anur Halal Food Group (AHFH) is a full-service supplier of certified top-quality halal food. With our leading brands – Anur, Wahid and Ikbal – we have become an indispensable part of the ethnic channel at home and abroad.
With distribution in more than 6,000 ethnic shops and supermarkets in countries including the Netherlands, Belgium, Germany, France, England, Spain and Scandinavia, Anur Halal Food Group has had a leading position in Western Europe for years.
We will expand this position considerably and ambitiously in the coming years to become the reliable and innovative market leader in Europe!
Our mission
Moving forward and remaining faithful
We enable every Muslim in Europe to participate in the latest consumer trends and have an easy lifestyle while staying true to Islamic roots and family values.
Modern but as familiar as ever. That familiar, warm and welcoming feeling, that will always be part of our brands.
Our goal
Halal on every corner
We find it incomprehensible that halal products are often still so hard to come by in our multicultural society today.
It should become completely normal for the modern Muslim and Western consumer to be able to do all of their halal shopping in one place. Right in the heart of their neighbourhood and at every supermarket.
We will do everything we can to give all our halal brands the place they deserve – in ethnic butcher shops, Western supermarkets and online – so that everyone can enjoy the best and tastiest halal dishes anytime, anywhere.
Our History
A household name.
Our brands Anur and Wahid have been a household name in the Netherlands and Europe, but certainly also in Morocco and Turkey, for over 25 years.
Anur Halal Food was founded in 1994 by the son of a Turkish migrant worker.
In the past, we were often labelled as a ‘Dutch snack specialist within ethnic communities’ due to our roots in developing halal variants of traditional Dutch snacks such as ‘frikandellen’ (minced-meat hot dogs) and ham and chicken burgers.
Our Responsibility
Everything begins with trust
The most valuable thing someone else can give you is their trust. This principle guides us every day.
Strict adherence to Islamic dietary laws at all stages of the business chain is therefore essential. This adherence is 100% guaranteed by us, because we have ensured that both our company and our partners are certified by authoritative halal certification bodies from the very beginning. Their strictness is our guarantee of quality.
Since we are certified by an independent party, you can be sure that all Islamic dietary laws and regulations are followed precisely. Of course, all our products and processes also meet the strictest possible requirements in terms of quality (both the product and the process) and food safety. For example, the manufacturers and suppliers are not only fully HACCP-certified, but also GFSI-certified, such as BRC/IFS.
To maintain these certifications, we undergo strict annual inspections.
The products of Anur
We make it possible for every Muslim to enjoy the most delicious dishes. Whether you are having dinner with the whole family or a lunch, breakfast or snack for yourself, we have something for every occasion with our brands Anur, Wahid and Ikbal.
Innovation
Innovation is very important to Anur Halal Food. The needs of halal consumers are always changing! In addition to the best quality authentic ethnic products, consumers are increasingly looking for the tastiest convenience products.
Together with our Muslim panel and our producers, Anur Halal Food has developed its product range in recent years and increasingly expanded it to include salads, the tastiest cooked chicken thigh döner and the most recent series of ready-made meals, both fresh and frozen.
